Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies...
View Article40+ Tools to Advance Your International SEO Process
One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn’t had...
View ArticleHot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I...
View ArticleGoogle: Server Location Mostly Irrelevant For SEO
One of the SEO tips given by many professionals is to make sure to host your web site in the country you want it to rank in. The truth is, it isn’t that important and may be irrelevant in many cases,...
View ArticleMobile Strategy for Small Businesses
Note: This post is based on a presentation I recently gave at BrightonSEO. In writing up the blog post, I’ve expanded on some of the points and included more statistics. If you’re interested in...
View ArticleDaily Search Forum Recap: November 23, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: M-Dot Domains Need To...
View ArticleDaily Search Forum Recap: November 25, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: M-Dot Domains Need To...
View ArticleGoogle: ccTLD & Wildcard Subdomain Strategies Won’t Give You An "Unnatural...
Google’s John Mueller responded to a detailed technical question regarding ccTLDs, wildcard subdomains and the likelihood of it being seen as doorway pages in a Stack Exchange thread. In short, the...
View Article5 Google AdWords Updates from 2013 to Master in the New Year by @LarryKim
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help...
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